I read the news today, oh boy: Report: Microsoft to shut down Massive in-game ad division This is a little upsetting, because we were early adopters of in-game advertising with Anarchy Online, and it was one piece of the puzzle that makes smaller titles possible and keeps them profitable.
I wonder what this means for Anarchy Online’s Free-To-Play program? In-Game advertising was a significant revenue stream I believe. Well, maybe Funcom will sell the advertising boards themselves. I say put lolcats on all of them!